Search Engine Optimization

Internet popularized by search engines has been evolving since its development since the 1960’s and today the world of business has moved from print and electronic media to the online media or the internet. The online media is a great platform for promotions and marketing of products, services and even individual portfolio’s. The question is what is the best tool for internet marketing?

The most recommended and easy to use tool is search engine optimization or SEO. Search engine optimization includes different types of techniques that will ensure that your website gets a high volume of targeted traffic, which will translate into revenue. Traffic on the internet represents internet visitors or users who are searching for a specific product or service. Most visitors use a particular word or keyword for their search and based on the nature of the keyword and its importance, search engines pull up web pages.

A website can be optimized for search engines with ease. There are different components of a website design that needs to be considered like the navigation menu, content layout and management, blogs, shopping carts etc. The visibility of a website depends on its page rank, which depends largely on the type of content on the site. If your website content contains the right keyword and keyword phrases then it will enable search engine optimization and as a result, your website will get higher visibility on popular search engines like Google, Yahoo, MSN etc.

In the current Internet market scenario, SEO is able to generate as much as 90% of Internet traffic and 55% of all internet transactions. There are different search engine optimization techniques that can be used to get a higher rank in various top search engines. Some of the most effective and popular techniques include:

1. On Page Optimization: The On Page Optimization technique deals with the website content and the structure. Using On Page Optimization, you can modify the keyword frequency in your URL, body copy, headings and title.
2. Link Popularity: Link popularity deals with inbound links. Most of the top search engines like Google and Yahoo consider various metrics for weighing the links like:
3. Placement on page
4. Anchor Text
5. Page Rank of the link page
6. Trust factor of the linking domain
7. Nature of link
8. Link structure in HTML
9. Hosting relationships

Link popularity is one of the important search engine optimization techniques and actually determines the quality and quantity of the other websites that are linked to your website over the Internet.

1. Article Submission: Article submission is one of the easiest ways to optimize search. Articles should be about the products or services and will have a good keyword density (ideal is 1%-2%). For example: If your business revolves around selling camping gear then you can write articles on high altitude camping and use keywords like camping gear, camping, tents, camps etc., and then submit the articles in the top article directories and ezine to get maximum mileage. You can also put a resource box at the end of each article with a link back to your website.
2. Organic Listings: Organic listings are basically free listings of websites. The search engine spiders can find website URLs from organic listings directories and then provide a rank to each of the website based on relevancy.

 

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